UNITE Hair : Creative & Art Direction

I led the visual repositioning of UNITE’s newly launched DTC business, taking full ownership of model and product photography. I elevated the brand aesthetic to align with prestige beauty standards and capture a new consumer market. In my nearly 5 years at UNITE, I art directed 22+ photo and video shoots (both in-person and remote), managing end-to-end planning, talent, styling, and post-production workflows.